Since 1937, Carnegie Deli has embodied the spirit of New York. When the time came to extend that legacy beyond the Upper East Side, we helped transform the brand for grocery stores, digital platforms, and homes everywhere. Our work reimagined the deli’s identity across 40 SKUs of packaging, digital presence, and marketing strategy—capturing the charm and nostalgia of a New York institution in a way that feels fresh, modern, and unmistakably Carnegie.

Packaging design, Design system, Art Direction for Photography.