Opening the door to 1B new owners
When Safe.Global approached us, they had a long history of being battle-tested in the space, but they needed a fresh visual campaign to supercharge their token announcement and roadmap. They wanted to engage their core audience—developers—without losing the continuity of their brand. Through our Brand Accelerator and Atelier, we explored what ownership meant to Safe’s community, developing a visual language and narrative that positioned Safe as leading the charge on ownership.
B/Acc to determine Creative brief, and production of campaign visuals in our Atelier.
Using our Define the Vibe sprint, we explored how to visualize ownership, asking: Who is the owner? What does ownership mean to them?
Next, we focused on how Safe could resonate with a broader, universal audience. By exploring early-adopter growth models, we aimed to create an organic campaign that anyone could understand, join in or remix.
Using Safe’s existing brand elements, we repurposed their iconic brackets to symbolize ownership. Incorporating code-like if/then structures into the design, we created a visual system that felt dynamic and exciting for this audience.
The campaign culminated in a bold and visually striking series of renders, showcasing exactly what a safer, more empowered world looks and feels like.
