Out of Homeᵀᴺ

At McCann New York, Jordan Nerisonᵀᴺ led the design and execution of Verizon’s “One Size Does Not Fit All” out-of-home campaign. The concept was simple, clever, and visually striking: headlines were printed so large they couldn’t fit within the ad spaces—whether on billboards, newspapers, or bus shelters. This playful visual gag made a powerful point: no single data plan can meet everyone’s needs.

Design system, out-of-home (OOH) assets, and production oversight.