Out of Homeᵀᴺ

At McCann New York, Jordan Nerisonᵀᴺ led the design and execution for Verizon's "One Size Does Not Fit All" out-of-home campaign. The concept was simple but effective: use a headline so large it couldn't fit within the boundaries of our ads, whether they were in newspapers, on billboards, or at bus shelters. This visual gag made the point clear—no single data plan can meet everyone's needs.

Design system, OOH, production