Our friends at Integral Studios came to the Brand Accelerator to lay the foundation for a new decentralized exchange they were building. The challenge? Craft the essential lore that would cut through the noise and answer why the world needed another DEX.
Through our sprint, we developed a name, identity, and narrative that would make it crystal clear who this product was for and why transparency in tech is so important.
B/Acc to determine a name, logo, and essential lore
We began by gathering insights from competitors, best-in-class protocols, and target personas. Our goal was simple: understand what really mattered to the audience and figure out how a new, unproven exchange could signal trustworthiness.
Through our Define the Vibe workshop, we discovered the creative territory that resonated most—literally showing transparency. Inspired by clear, see-through tech from the ’90s and driven by our commitment to openness, this narrative foundation shaped the brand’s design and messaging.
With the name + territory grounded in values of ownership, transparency, and empowerment, we set the foundations for a brand that showed—not just told—why Crystalize was worth trusting. This seamless blend of storytelling, visuals, and design language set the stage for a product that conveyed trust and a level of sophistication from the first interaction.
Check out the final site: Crystalize.Fi